April 4, 2019
The AAAA unveiled the new Auto Innovation Centre at the 2019 AAA Expo. This was a significant milestone in the project, which began in 2013. Luke Truskinger was appointed managing director of the new business entity, with the plan to recruit three more full-time staff to support the launch of the centre by the end of 2019.
The AIC brand was also launched at the Expo, thanks to collaboration with DBC2 marketing. The team at AAAA and the new team at AIC are excited to bring the concept into reality and support the aftermarket automotive industry.